FRiday 3 februarY
13.00 - 13.45
PANEL DISCUSSION
THE TIMES THEY ARE A_CHANGIN`
Discussions on treatment strategies and myopia development. What distinguishes treatment strategies and what does the industry agree on when it comes to myopia?
Vivianne Gergi, Cooper Vision
Johan Ryberg, CooperVision SEC/Enseyes
Sofia Josefsson, HOYA Lens Sweden AB
Linn Lindström, Rodenstock
Cecilia Simrén Björkdahl, EssilorLuxottica
14.00 - 14.30
CAROLINA GYNNING
FASHION AND DESIGN
Take part in Carolina's journey through life from young artist to successful artist, designer, inspirer, writer and entrepreneur, as well as listen to her thoughts about fashion and design. Right now, you can hear her in one of Sweden's largest podcasts Gynning & Berg, and watch her in the TV show Stjärnorna på slottet.
15.00 - 15.25
Monika Lindquist
HOW TO SUCCEED WITH YOUR PHYSICAL RETAIL STRATEGY
Don't miss a talk on how your brand can drive short-term sales and long-term profitability. Not least through a physical presence in stores. She also talks about how new technologies and innovations can both hinder and help.
16.00 - 16.25
Louise Lundberg
HOW TO CREATE A SIMPLE AND EFFECTIVE SOCIAL MEDIA STRATEGY
Welcome to a seminar that gives you tips on how to use social media to build a business around your personal, and the company's brand. You'll learn what to focus on in the company's channels and how to convert visitors into followers, as well as how to set the framework to streamline your content.
SATURDAY 4 february
11.00 - 11.40
PANEL DISCUSSION
THE TIMES THEY ARE A_CHANGIN`
Diskussioner om behandlingsstrategier och myopiutveckling. Vad skiljer behandlingsstrategier och vad är branschen överens om när det gäller närsynthet?
Vivianne Gergi, Cooper Vision
Johan Ryberg, CooperVision SEC/Enseyes
Sofia Josefsson, HOYA Lens Sweden AB
Linn Lindström, Rodenstock
Cecilia Simrén Björkdahl, EssilorLuxottica
Moderator: Lovisa Fagerlund
13.00 - 13.25
EMMA BLOMBERG
FUTURE TRENDS
We know that the optics industry is a trend and fashion industry. But what's the next trend? We get the answers from Emma Blomberg, fashion editor at ELLE. During this lecture you will take part in future trends. Emma Blomberg is fashion editor at ELLE. She shares trend spotting and fashion tips on elle.se and in ELLE magazine.
Emma has covered and written about fashion and shopping since 2015 and is a regular guest on various radio and TV shows.
14.00 - 15.55
Dr Jochen Übelhör
OFFER A SHOPPING EXPERIENCE THAT ALTERNATES BETWEEN THE PHYSICAL AND DIGITAL WORLDS
Consumers expect physical and digital channels to be woven together. That communication is personal. That's something larger companies and individual stores need to think of. An omnichannel approach benefits businesses and customers. It involves connecting the company's contact points (physical store, social channels, website, e-mail and mobile).
Speaker: Dr Jochen Übelhör, Global Product Manager, ZEISS Vision Care
Seminar presents in English.
13.00 - 13.25
EMMA BLOMBERG
FUTURE TRENDS
We know that the optics industry is a trend and fashion industry. But what's the next trend? We get the answers from Emma Blomberg, fashion editor at ELLE. During this lecture you will take part in future trends. Emma Blomberg is fashion editor at ELLE. She shares trend spotting and fashion tips on elle.se and in ELLE magazine.
Emma has covered and written about fashion and shopping since 2015 and is a regular guest on various radio and TV shows.
