What happens at the fair?

Don’t miss the highlights of Optikmässan 2024!

3 HIGHLIGHTS DURING THE FAIR

FASHION SHOW

On Friday evening, the fair turns into a fashion show. Discover the latest from our frame suppliers and get inspired by the most stylish frames and glasses – a style highlight you don’t want to miss!

MINGLE WITH LIVE MUSIC

The evening also includes a mingle combined with live music. The optometry student and artist Cecilia Hammarberg will offer some beautiful singing while you mingle and check out the new trends in the fashion show.

COCKTAILEVENT

The icing on the cake is that the experienced bartender Simon Johansson will be attending behind the bar. While he delivers tasty drinks, take the opportunity to ask for some tips and tricks. He has a long experience as a bartender in the Austrian Alps and most recently at Heaven 23. He was also responsible for the Drink Fair 2023.

MORE HIGHLIGHTS

Optikerpodden
Optikerpodden will be live podcasting during the fair. Jonas Upphagen invites guests for a unique live recording that takes you even closer the industry.
Wall of Frames
Stop by and take a selfie at Myselfie. Myselfie is Scandinavia's leading photobooth and can be found at hundreds of parties every weekend - but also at some of the country's biggest brands. Myselfie's vision is to spread joy and memories, but also to use this joy to create value for entrepreneurs.
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Visit the largest optical fair in Northern Europe!

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Stockholm Waterfront Congress Centre, Sweden
Nils Ericsons Plan 4, 111 64 Stockholm

Martin Claeson, exhibition manager
+46 70 282 20 48
martin@at-event.se

Fabian Staaf, sales executive
+46 70 379 26 62
fabian@at-event.se

Selma Maderner, marketing coordinator
+46 70 733 85 28
selma@at-event.se

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