Exhibitor of the year!

The Swedish Optical Fair would like to motivate and inspire our exhibitors to create innovative booths with messages that stand out and evoke emotions. The booth should also support the goal of creating good customer meetings and generating good business for all parties. Of course, the booth should also reflect the brand image that is being sought. Big or small, international or local - it doesn't matter. We want to reward the thought and commitment behind, no matter what resources you have.

This is what the jury will look at:


- If the message you want to mediate is clear before entering the booth
- The staff's treatment
- If the booth stands out and is visible
- How the visitor remembers the exhibitor after the visit
- If you have fun in the booth

When and where?

The award is presented during the After Work on Thursday, August 27. The jury will consist of a combination of industry professionals and trade show experts.

No pre-registration is required. All exhibitors are included.

The winner of 2019


The 2019 winner was Cooper Vision with the motivation:   With a well thought-out concept based on a strategic message, the visitor's emotions are tickled in an inviting and sustainable environment.