The Swedish Optical Fair is the largest business forum for the optical industry in the Nordic region. The fair is now being organized for the eighth time at the Kistamässan 2020. More than 1,000 buyers, opticians, assistants, shop owners, e-retailers from about 400 stores throughout Sweden and the Nordic region visit the fair to make their purchases and to be inspired by the latest in the industry.

The exhibition consists of suppliers of both spectacles, optical equipment, glass and lenses. In addition to the exhibition, visitors are invited to top-notch seminars and debates in everything from sales, trends, business development to technical workshops. 

The Swedish Optical Fair is organized by SOLF, the Swedish Optical Suppliers Association together with the fair organizer BraMässor.


SOLF was founded in 1970 and is an association of Swedish suppliers of optical glasses, contact lenses, accessories, machines and instruments.



BraMässor Sverige AB is an independent organizer of exhibitions, conferences and other events, with the primary objective of safeguarding the interests and needs of the trade associations we work with. BraMässor – the Swedish Trade Associations’ Exhibition Company – makes out a strong and attractive alternative to traditional exhibition organizers.