The Swedish Optical Fair!

Welcome and visit the Leading Optical Fair in the Nordics! 

The Swedish Optical Fair is the leading business forum for the optical industry attracting well over 1 000 visitors from Sweden and the other Nordic countries. See the see the list of exhibitors here! 

The main purpose for the fair is to stimulate and activate business meetings. On the Fair technical seminars as well as seminars about sales, service and business development are held. On top of that independent retailers, chains and e-retailers come to the show. The main part of the visitors is from Sweden but all Nordic countries are represented among the visitors.

After the exhibition and the seminars everyone is also invited to the very much appreciated mingle after day one.

Come see for yourself! The visitor registration is now open.

The Optical Fair Team

Exhibition invitation   Application form

Practical information

Time and place 2020

Opening hours
Thursday 27 aug
Friday 28 aug

Kistamässan, Arne Beurlings Torg 5, 164 40 Kista, Sweden

Interested in exhibiting?

Do not hesitate to contact us! We would love to hear from you! 

Peter Näsman, Sales
+46 (0)709 65 56 09 or

Bo Magnusson, Project Manager
+46 703 32 33 90 or

What's included in the booth?

Particial walls and one electricity is included.


Everyone working in the booth need to register in advance. Please print your badge and bring to the exhibition.


Are there any construction rules?

Exhibitors with island stands have rules to follow regarding their both constructions. See example here.

No stands are allowed to be above 3 meters, his also applies to flags etc. Lighting on truss is allowed without any branding.

Deliveries before the exhibition

Kistamässan or Workman Event takes no responsibility for losses or damages on exhibitor products or items before, during or after the exhibition.

Please write following address on items to be delivered:

Optikmässan 2020/ Your Company/ Stand number
Vågögatan 3
SE-164 40 KISTA


Need a room? In the same venue as Kistamässan you find Scandic Victoria Tower hotel where we will be able to offer you a good price for you as an exhibitor. 


There is plenty of parking spaces available in addition til Kistamässan and nearby. 
You have the opportunity to buy a P-ticket for one or more days at one of many parkingmeters.
Parkingmeters accept payment with both creditcard and sms. Not cash.


Train and Airport

Coming from Stockholm Central
The commuter train station stop is: Helenelund 
And the subwaystation is: Kista. 

Arlanda Airport
From Arlanda you can easily get to Kistamässan by commuter train. Head towards Stockholm and get off at Helenelund station (just over twenty minutes in travel time)
Bromma Airport
From Bromma Airport you can go either by taxi or municipal with SL.

Other questions?

Here we have gathered other important and technical information that is good to have a look at.

For technical questions, please do not hesitate to contact our partner Workman Event at  or 08-410 356 60.  

You are also very welcome to contact Karin Lindblom, Coordinator at or +46 765 47 48 36

Order products to your booth

In th Online Shop you can order all the necessary products for your stand. It's easy to order and everything is online for your simplicity. Ordered products will be delivered to your stand and ready for use when you arrive to move-in. When the event/exhibition closes please leave the products in your stand, and we will take care of them.

Measures to reduce the spreading of infection

In order for our exhibitors and visitors to feel safe at the Swedish Optical Fair we will take a number of measures to reduce the spreading of infection and to secure the environment at the fair. For more information!