The Swedish Optical Fair!


Welcome to the Swedish Optical Fair! 
The Swedish Optical Fair is the leading business forum for the optical industry attracting well over 1 000 visitors from Sweden and the other Nordic countries. See the exhibitorslist here! 

The main purpose for the fair is to stimulate and activate business meetings between sellers and retailers. To make the visit even more attractive technical seminars as well as seminars about sales, service and business development are held. Both in Swedish and English. 

On top of that the fairs trend and fashion partner Swedish Fashion Council presents a fashion show and two trend and fashion seminars both days during the fair.

Three of Swedens independent chains Klarsynt, Synologen and DirektOptik are keen partners to the Swedish Optical Fair since several years and their suppliers exhibit and all their members visit the fair every year. On top of that independent retailers and e-retailers comes to the show. The main part of the visitors is from Sweden but all Nordic countries are represented among the visitors.

A part from the exhibition and the seminars everyone is also invited to the very much appreciated mingle after day one.

Read more in our exhibitor invitation!

Come see for yourself! The visitor registration is not open yet.

Welcome,
The Optical Fair Team

Time and place 2019

Opening hours
Friday 23 aug: 10.00 – 17:30                           
Saturday 24 aug: 09:00 – 16:00

Moving in:                                                   Moving out:
Thurs 22/8 kl. 07.00 - 22.00                    Sat 24/8 kl. 16.30 – 22.00

Venue:
Kistamässan, Arne Beurlings Torg 5, 164 40 Kista

Interested in exhibiting?

Do not hesitate to contact us! We would love to hear from you! 

Magnus Waldemar
+46 708 44 52 20 or magnus.waldemar@bramassor.se

Bo Magnusson, Project Manager
+46 703 32 33 90 or bo.magnusson@bramassor.se

What's included in the booth?

Particial walls and one electricity is included.
 

Registration

Everyone working in the booth need to register in advance. Please print your badge and bring to the exhibition. You will be able to register here in 2019.  

Are there any construction rules?

Exhibitors with island stands have rules to follow regarding their both constructions. See example here.

No stands are allowed to be above 3 meters, his also applies to flags etc. Lighting on truss is allowed without any branding.

Deliveries before the exhibition

Kistamässan or Workman Event takes no responsibility for losses or damages on exhibitor products or items before, during or after the exhibition.

From Wednesday 21/8 kl. 07.15 – 16.00

Please write following address on items to be delivered:

Optikmässan 2018/ Your Company/ Stand number
Kistamässan
Vågögatan 3
SE-164 40 KISTA

Accomodation

Need a room? In the same venue as Kistamässan you find Scandic Victoria Tower hotel where we will be able to offer you a good price for you as an exhibitor. 

Have a look here during spring 2019. 

Other questions?

Here we have gathered other important and technical information that is good to have a look at.

For technical questions, please do not hesitate to contact our partner Workman Event at monterservice@workman.se  or 08-410 356 60.  

You are also very welcome to contact Karin Lindblom, Coordinator at karin.lindblom@bramassor.se or +46 765 47 48 35

Order products to your booth

In th Online Shop you can order all the necessary products for your stand. It's easy to order and everything is online for your simplicity. Ordered products will be delivered to your stand and ready for use when you arrive to move-in. When the event/exhibition closes please leave the products in your stand, and we will take care of them.