The Swedish Optical Fair!

Welcome to the Swedish Optical Fair! 
With 80 stands with over 150 trademarks represented, The Swedish Optical Fair is the leading business forum for the optics industry attracting well over 1000 visitors from Sweden and the other Nordic countries. See the exhibitorslist here! 

The main purpose for the fair is to stimulate and activate business meetings between sellers and retailers. To make the visit even more attractive technical seminars as well as seminars about sales, service and business development are held. Both in Swedish and English. 

On top of that the fairs trend and fashion partner Swedish Fashion Council presents a fashion show and two trend and fashion seminars both days during the fair.

Three of Swedens independent chains Klarsynt, Synologen and DirektOptik are keen partners to the Swedish Optical Fair since several years and their suppliers exhibit and all their members visit the fair every year. On top of that independent retailers and e-retailers comes to the show. The main part of the visitors is from Sweden but all Nordic countries are represented among the visitors.

A part from the exhibition and the seminars everyone is also invited to the very much appreciated mingle after day one.

Read more in our exhibitor invitation!

Come see for yourself! The visitor registration is not open yet.

The Optical Fair Team

Time and place

Opening hours
Friday 24 aug: 10.00 – 17:30                           
Saturday 25 aug: 09:00 – 16:00

Moving in:                                                   Moving out:
Thurs 23/8 kl. 07.00 - 22.00                    Sat 25/8 kl. 16.30 – 22.00

Kistamässan, Arne Beurlings Torg 5, 164 40 Kista

Interested in exhibiting?

Do not hesitate to contact us! We would love to hear from you! 

Magnus Waldemar
+46 708 44 52 20 or

Bo Magnusson, Project Manager
+46 703 32 33 90 or

What's included in the booth?

Particial walls and one electricity is included.


Everyone working in the booth need to register in advance. Please print your badge and bring to the exhibition. You can register here. 

Are there any construction rules?

Exhibitors with island stands have rules to follow regarding their both constructions. See example here.

No stands are allowed to be above 3 meters, his also applies to flags etc. Lighting on truss is allowed without any branding.

Deliveries before the exhibition

Kistamässan or Workman Event takes no responsibility for losses or damages on exhibitor products or items before, during or after the exhibition.

From Wednesday 22/8 kl. 07.15 – 16.00

Please write following address on items to be delivered:

Optikmässan 2018/ Your Company/ Stand number
Vågögatan 3
SE-164 40 KISTA


Need a room? In the same venue as Kistamässan you find Scandic Victoria Tower hotel where we have arranged a good price for you as an exhibitor.

Rooms for this price will be released on July 16th, so book before that!

Single rooms 22 and 23 August 1 750 kr in VAT
Single room 24 and 25 August 1,350 kr in VAT
Booking code: BOPT230818
Booking link

Other questions?

Here we have gathered other important and technical information that is good to have a look at.

For technical questions, please do not hesitate to contact our partner Workman Event at  or 08-410 356 60.  

You are also very welcome to contact Karin Lindblom, Coordinator at or +46 765 47 48 35

Order products to your booth

In th Online Shop you can order all the necessary products for your stand. It's easy to order and everything is online for your simplicity. Ordered products will be delivered to your stand and ready for use when you arrive to move-in. When the event/exhibition closes please leave the products in your stand, and we will take care of them.